Standing out at the colorful Lollapalooza Festival
Alpro at Lollapalooza
One can call it a field of dreams when Gärdet turned into Lollapalooza Festival in June 2019. Laughter, music, colorful displays and stages, fashion, influencers and a hippie happy vibe!
Alpro turned to Ciceron for help to create an activation area that would stand out, with the goal of reaching 15 000 people during 3 days.
We designed and built a two story activation area where festival goers could indulge in an Alpro bowl, get pretty for pictures in flower crowns and hang out at the terrace with a great view of the Lollapalooza Festival area.
29 700 interactions later the festival was a wrap and the Alpro activation area declared a favorite at the festival!
At a glance
9 900 interactions per day
29 700 interactions in total, almost doubling the set goal.
12 ciceron hosts on site
Production partner for the booth were our fantastic friends at Sture.
