Alpro Lollapalooza

Standing out at the colorful Lollapalooza Festival

Alpro at Lollapalooza

One can call it a field of dreams when gärdet turned into Lollapalooza Festival in June 2019. Laughter, music, colorful displays and stages, fashion, influencers and a hippie happy vibe! 

Alpro turned to Ciceron for help to create an activation area that would stand out, with the goal of reaching 15 000 people during 3 days. 

We designed and built a two story activation area where festvals goers could indulge in an alpro bowl, get pretty for pictures in flower crowns and hang out at the terrace with a great view of the lollapalooza festival area. 

29 700 interactions later the festival was a wrap and the alpro activation area declared a favorite at the festival!


9 900 interactions per day 

29 700 interactions in total, almost doubling the set goal. 

12 ciceron hosts on site

Production partner for the booth were our fantastic friends at Sture.


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