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PUTTING THE SPOTLIGHT ON ENTREPRENEURS CHANGING THE WORLD

Doing good is the new cool. Together with Norrsken, we created Impact Week to spread that message everywhere.

Impact Week

Together with Norrsken, we set out to create a brand-new Nordic startup competition and award focused solely on social entrepreneurship. Not just an award, but an activity-packed week that put change-making startups in the spotlight from every angle. A week that contributed to Norrsken’s overarching goal of building awareness and engagement around entrepreneurship that makes the world better. Through an innovative take on an industry award and groundbreaking experiences for interconnected audiences (students, investors, entrepreneurs, press), Impact Week showed that social entrepreneurship can be not just admirable, but also inspiring, relevant, and value-creating.

Spread the word

It all started with Norrsken’s “Impact 100 List” of a hundred nominated tech startups, unveiled at the Åre Business Summit and picked up by the press. Each company was uniquely presented through “100 Drum Solos for Impact” on social media. The campaign site attracted almost 70,000 visitors, with others reached through digital or print media, contributing to a large organic reach.

When guests took part in an activity during the week, they experienced Norrsken’s core message through an experience tunnel that illustrated the world’s problems and solutions using video, technology, and decor — instead of reading a brochure.

Demo Day

During Demo Day, press and business representatives were invited to a full-day conference featuring presentations from tech companies and Norrsken. Through strong content, entertaining segments, fast-paced format shifts, and mingling under custom-designed lighting, the day stood out from similar seminars.

Hackathon

The Nordics’ largest Impact Startup Career Fair was created as part of the week. A hackathon was organized, where the entire program was handed over to participants for co-creation, in an innovative “anti-conference format.”

Dinner

Investors and change-makers from various VC firms were invited to a unique dinner in Norrsken’s empty garage — a blank canvas transformed in true Norrsken spirit.

Awards

Through a short, well-produced awards ceremony with a standing audience, we showed that an innovative gala format was possible without losing the sense of pride, prestige, and grandeur. Three winners were presented with graphic content, a live performance, and synchronized effects. After the ceremony, the evening transitioned seamlessly into a party where the experience shifted through phases over the night — a well-orchestrated show of sound, light, and emotion.

Digital visitors

69,000

Guests

4000+

Api calls

7800

Norrsken Impact Week NPS

53 (Apple has 47..)

Reach

12,9 M

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