Meet the fam

Cecilia Sandström

co-CEO & Partner

+46 76 202 61 61

Expertise: Initiator
Best destination in Sweden: Hotel Pater Noster
I prefer to eat: Oysters
Word I often use: ”Synk”
Favorite possession: My little sailboat, Mayo

Shirin Aliyar

co-CEO & Partner

+46 72 150 40 67

Expertise: Multitasking with an eye for details
Best destination abroad: Vouliagmeni
I prefer to eat: Italian olives
Word I often use: ”Hundra procent”
Role model: Malalas mamma

Sofia Norelius


+46 72 199 96 82

Expertise: Contracts, budgets and creative concepts
Best concert: Brad Paisley – with matching boots, hat, checkered shirt and a beer
Best destination abroad: Love West Africa, very underrated!
On my bucket list: Kilimanjaro
Best life hack: Meditate, create and read

Camilla Brasch


+46 72 573 99 62

Expertise: Analyzing numbers
Best Series: Succession
Best destination in Sweden: Dalarna
On my bucket list: Move abroad with my family
Best life hack: Always bring snacks

Amanda Nathorst Windahl

Head of Production

+46 70 456 66 10

Expertise: People person with an obsession for planning sheets
Best concert: Spice Girls 1998
Best life hack: Portabel charger to every occasion
Hidden talent: Music Quiz pro
Word I use: KANON

Johan Österman

Head of Studios

+46 72 961 02 00

Expertise: Problem solving
Favourite food: French fries
Role Model: Whitney Houston
Best lifehack: Tuck your shirt in under your underwear (I don’t use shirts really, but still)
Words I often use: “It’s not the years, it’s the mileage..”
Ann-Sofie Fällman

Head of Production Studios

+46 73 985 17 11

Expertise: Queen of Excel with an eye for details
Gives me energy: Spectacular views
On my bucket list: Build a house
Word I often use: Absolut!
Best destination in Sweden: The archipelago of Stockholm
Christian Palm

Business Development Director & Founder

+46 70 867 87 30

Expertise: Creator of opportunities
Hidden Gem: Strand Bookstore in NY
Best Movie: Everything by Wes Anderson
Favorite book: Togetherness
Preferred Workout: BJJ

Andreas Palm


+46 70 461 12 11

Expertise: Sällsynt snabb på att reka nya destinationer
Hidden gem: Dalen utanför Ubud
Best book: Stillness is the key
Hidden talent: Räknar blixtsnabbt antal bokstäver i alla ord jag läser
Gives me energy: Skog, hav och berg

Linnéa Isaksson

People & Culture Manager

+46 73 334 08 48

Expertise: Conversation starter
Hidden gem: The sauna at Borgagården, Borgafjäll
Best concert: Håkan Hellström, Ullevi 2014
Best destination in Sweden: Höga Kusten
Role model: Jane Fonda

Sofia Lidgren

Key Account Manager

+46 73 539 03 66

Expertise: People person with a spark
Best destination abroad: Every inch of Italy
Hidden Talent: Card game magician
Gives me energy: New places and new impressions
Favorite Holiday: Chrismukkah!
Anna Widmark

Account Manager & Ciceron

+46 70 471 26 93

Expertise: To find beauty in people/situations/things
Hidden gem: Lilla Fridhem, Ellös
Hidden talent: Power naps
Favorite holiday: A place I’ve never been before
Role model: Grandpa Rune

Heidi Trang

Office Manager

Expertise: Amateur therapist
Best concert: Veronica Maggio, Peace & Love 2012
On my bucket list: Live in a warm place by the sea in a minivan
I prefer to eat: Pizza och Vietnamese spring rolls
Role models: Mum and my grandmothers

Armin Morsal

Creative producer

+46 70 787 92 57

Expertise: Numbers, Music, People 
Hidden talent: Can identify your perfume
Best movie: Bridesmaids
Word I often use: Fett! 
Role model: Mom
Sandra Holmsten

Senior Project Manager

+46 70 396 76 15

Expertise: A solver of problems
Best destination in Sweden: Stockholm Archipelago
Favorite holiday: Climb a mountain
Gives me energy: Exploring nature with my family
Word I often use: Exakt
Tua Solax

Production Manager

+46 76 207 50 67

Tove Sandström

Project Manager

+46 73 952 97 00

Expertise: A real To Do-er
Hidden talent: Bench pressing my own weight
Gives me energy: My family, kids and to work out
Best concert: Every Molly Sandén concert I’ve been to
Word I often use: Omg

Axel Karlsson

Senior Creative

+46 70 378 57 53

Expertise: Creative Wizard
Best destination in Sweden: Silvermuseet in Arjeplog
Hidden talent: Hablo español
Favorite thing: My son
New Year’s resolution: Start using hats

Malin Berggren Lundell

Project Manager

+46 73 153 04 12

Expertise: Creating unmissable experiences
Best destination abroad: Tokyo & Chief’s Island in Botswana
On my bucketlist: Svalbard
I prefer to eat: Cinnamon buns
Best life hack: Check lists

Emelie Fredholm

Junior Creative

+46 72 328 02 27

Expertise: Design and arts
Favorite holiday: New Year
Gives me energy: The sea and good attitudes
Best movie: A good thriller or a lot of drama
Dinner: Everything Asian or with truffle
Antonia Sjöstedt

Creative Production Designer

+46 72 230 73 12

Expertise: Color & shapes
Preferred Workout: Crossfit
Best life hack: Be kinder than you have to be
Gives me energy: Competitions and coffee
Favorite possession: The fire extinguisher

Helene Hedenstrand

Project Manager

+46 73 322 10 33

Expertise: Make shit happen
Hidden talent: Air-drums
On my bucket list: See a blue whale live
Favorite holiday: Sailing anywhere in the world
Best lifehack: Learn how to take power naps anywhere

Linn Saadon

Production Manager

+46 70 825 42 88

Expertise: Handle all kind of people
Best destination abroad: Cinque Terre
Gives me energy: The ocean
Favorite holiday: Pancake day
Role Model: My mum
Sofia Strid

Project Manager

+46 70 519 44 05

Expertise: Mood enhancer
Gives me energy: The ocean and happy people
Dinner: Everything with truffle
Best concert: Beyoncé – The Formation World Tour 2016
Word I often use: OMG

Madeleine Wäreby


Expertise: Multitasking-master
Best Movie: The Big Short
Best destination abroad: NYC
On my bucket list: Travel to Antarctica
Dinner: Restaurant Hantverket

Joel Samuelsson


Expertise: Mingle
Best destination abroad: Rio de Janeiro (during carnival)
Hidden talent: I know the flags of all countries in the world
Gives me energy: Having a good time with amazing people
Best concert: Håkan Hellström Ullevi 2016
Elin Hakimi


Expertise: Trend master
Hidden gem: Långbryggan, Rättvik
Best Movie: Any Jane Austen movie
Best destination in Sweden: Rammsjöstrand
Favorite possession: My Waldersten painting

Johanna Gretzer


Expertise: F&B-wizz
Dinner: Kagges
I prefer to eat: Hotdog
Word I often use: ”Gött”
Gives me energy: Happy people

Susanna Wedén


Expertise: Keeping creatives on a leash
Best concert: John Butler Trio in Fremantle, Australia
Preferred Workout: Everything that gives me muscle soreness
Hidden talent: Dance more than I sleep
New Year’s resolution: Gut feeling first

Helena Krogh Hansen


Expertise: Find creative solutions to problems
Hidden gem: Kaffestugan in Alunbruket i Andrarum
Best Book: Terry Pratchett, the entire Discworld series
Best destination in Sweden: Österlen in the summer, Duved in the winter
I prefer to eat: Freshly baked bread with butter and cheese

Carl Philip Dickman


Expertise: Everything with color, shape and cord
Hidden gem: Sparse forest downhill
Best Movie: Kan du vissla Johanna
Favorite holiday: My birthday
Hidden talent: Slacklining

Fernanda Levin


Expertise: Social chameleon
Best destination abroad: Australia
Best lifehack: Smile
Favorite holiday: Christmas
Best movie: Marvel
Mathilda Lundkvist


Expertise: Writing songs
Best series: Fargo
Best destination abroad: Sardinia
Favourite candy: Lindt Chocolate
Best life hack: TipTapp

Angelica Sundström


Expertise: I make people happy
Hidden talent: Rubik’s cube
On my bucketlist: Paragliding
Gives me energy: People
Best lifehack: Always bring my ”discolampa” to level up the party
Erik Flodin


Expertise: Strategies & stories
Best Series: 4-åringarna på äldreboendet
On my bucket list: Skydiving
Hidden gem: Suris Street Food, Södermalm
Role model: Mom

Philip Andersson


Expertise: Strategic prospecting & retention
Hidden gem: Black Iron Burger in NY
Gives me energy: Riding a fixed-gear bike
Best series: True Detective season 1
Hidden talent: Italian cuisine
Elin Kjellström


Expertise: Food
Favorite holiday: The unexpected ones
Gives me energy: PEOPLE
Best life-hack: Wear eatable costumes to masquerades
On my bucket list: Nice-Cannes Marathon
Isabelle Ljunggren


Expertise: Music quizzes
Hidden gem: Loutro, Kreta
Best holiday: Swedish Midsummer
Favorite candy: Chocolate almond with cinnamon
Best life hack: Dip the chocolate almond in tea or coffee and eat slooowly

Maja Ohlsson


Expertise: Southeast Asia
Preferred Workout: Running
Best destinations abroad: Myanmar (Inle lake & Bagan)
Hidden talent: 180 with wakeboard
New Year’s resolution: Explore north of Sweden further

Fredrik Boberg


Expertise: Las Vegas
Hidden gem: Djurgården
Best destination abroad: Cape town
Hidden talent: Expert in filleting a fish
New Year’s resolution: Keep on exercising

Cornelia Jakobsdotter Samuelsson


Expertise: Music
Best concert: U2, Copenhagen 2004
On my bucket list: Learn to ride
Gives me energy: Creativity
Role model: Nina Simone

Richard Nilsson


Expertise: Disney
Best concert: Lady Gaga, Stockholm 2011
Best book: A little life – Hanya Yanagihara
Best destination abroad: New York in the fall
Favorite candy: Tutti Frutti

Aura Alipanah


Expertise: Formula 1
Best series: Our Planet
Favourite candy: Salt & vinegar chips
Best life hack: Always ready!
Role model: My brother Ario (who is also a Ciceron!)

Mimmi Strömbäck


Expertise: Draw houses
Preferred destination abroad: Italy has everything
Best holiday: Swedish Midsummer
Favourite candy: Chocolate, always chocolate!
Dinner: Grus Grus

Hampus Fritzdorf


Expertise: Work
Hidden gem: An island in the archipelago
Best destination in Sweden: Arlanda
Best holiday: Midsummer
Dinner: Temaki in all shapes

Sandra Silfver


Expertise: Better than necessary at song lyrics
Best series: DEVS on HBO
On my bucket list: Diving certificate
Dinner: Scalini, Chelsea/London
Favourite thing: Don’t go anywhere without my scrapbook!

Gina Garcia


Expertise: Dance
Preferred workout: Bachata & Hot Yoga
Best holiday: Christmas of course!
Favourite candy: Sour S
Gives me energy: Great music

Kevin Austin


Expertise: Remembers weird stuff
Hidden gem: In my hammock in Canggu
Best destination in Sweden: The west coast
Best holiday: The Cinnamon Bun Day
Role model: Woody (Toy Story)

Josefin Söderqvist


Expertise: Kitchen wizard
Best movie: Greenbook
On my bucket list: Explore Europe further
Best life hack: Freeze wine cubes and use when cooking
Gives me energy: Near & dear and a clean home

Sofia Åkerlind


Expertise: Social genius who can also do a headstand
Hidden gem: Itacaré, Brazil
Best series: Black Mirror & American Horror Story
Dinner: Coco & Carmen
Favourite possession: My phone

Isabelle Norberg


Expertise: Get shit done
Preferred workout: Soccer
Best destination in Sweden: Winter holiday in Norrland
Hidden talent: Know pretty much all Swedish songs
New Year’s resolution: Exercise 105 times in 2021

Tareneh Bahremandi


Expertise: Persian food
Hidden gem: John’s Place, Apelviken
Best book: Milk and honey, Rupi Kaur
Best holiday: Midsummer
Word I often use: Super!