Meet the fam

Ann-Sofie Fällman

Interim CEO

+46 73 985 17 11

Expertise: Queen of Excel with an eye for details
Gives me energy: Spectacular views
On my bucket list: Build a house
Word I often use: Absolut!
Best destination in Sweden: The archipelago of Stockholm
Cecilia Sandström

CEO & Partner - parental leave

+46 76 202 61 61

Expertise: Initiator
Best destination in Sweden: Hotel Pater Noster
I prefer to eat: Oysters
Word I often use: ”Synk”
Favorite possession: My little sailboat, Mayo

Sofia Norelius

Creative Director & Partner

+46 72 199 96 82

Expertise: Creative concepts and knowledge of the industry
Best concert: Brad Paisley with boots and beer
Best destination abroad: I love West Africa, very underrated!
On my bucket list: Kilimanjaro
Best life hack: Meditate, create and read

Antonia Sjöstedt

Content Director & Partner

+46 72 230 73 12

Expertise: Color & shapes
Preferred Workout: Crossfit
Best life hack: Be kinder than you have to be
Gives me energy: Competitions and coffee
Favorite possession: The fire extinguisher

Malin Berggren Lundell

Interim Head of Production

+46 70 142 86 10

Expertise: Creating unmissable experiences
Best destination abroad: Tokyo & Chief’s Island in Botswana
On my bucketlist: Svalbard
I prefer to eat: Cinnamon buns
Best life hack: Check lists

Amanda Nathorst Windahl

Head of Production - parental leave

+46 70 456 66 10

Expertise: People person with an obsession for planning sheets
Best concert: Spice Girls 1998
Best life hack: Portabel charger to every occasion
Hidden talent: Music Quiz pro
Word I use: KANON

Sofia Lidgren

Head of Sales

+46 73 539 03 66

Expertise: People person with a spark
Best destination abroad: Every inch of Italy
Hidden Talent: Card game magician
Gives me energy: New places and new impressions
Favorite Holiday: Chrismukkah!
Camilla Brasch

CFO - parental leave

+46 72 573 99 62

Expertise: Analyzing numbers
Best Series: Succession
Best destination in Sweden: Dalarna
On my bucket list: Move abroad with my family
Best life hack: Always bring snacks

Cecilia Fung Landeström

Interim CFO

+46 70 605 07 13

Expertise: Quick learner, quite good at numbers and analysis
Best destination in Sweden: Gotland (where I also got married ❤)
Best concert: Adelé at Tele2 Arena in Stockholm (magical voice, one of my absolute favorite artist)
Favorite holiday: Love all traditions both Swedish and Chinese
Gives me energy: My daughter, Baloo (my German Shepherd), friends and Raspberry Cave (Hallongrotta)
Christian Palm

Business Development Director & Founder

+46 70 867 87 30

Expertise: Creator of opportunities
Hidden Gem: Strand Bookstore in NY
Best Movie: Everything by Wes Anderson
Favorite book: Togetherness
Preferred Workout: BJJ

Andreas Palm


+46 70 461 12 11

Expertise: Sällsynt snabb på att reka nya destinationer
Hidden gem: Dalen utanför Ubud
Best book: Stillness is the key
Hidden talent: Räknar blixtsnabbt antal bokstäver i alla ord jag läser
Gives me energy: Skog, hav och berg

Anna Widmark

Key Account Manager

+46 70 471 26 93

Expertise: To find beauty in people/situations/things
Hidden gem: Lilla Fridhem, Ellös
Hidden talent: Power naps
Favorite holiday: A place I’ve never been before
Role model: Grandpa Rune

Joel Qviberg

Key Account Manager

+46 73 983 30 28

Expertise: People
Best destination abroad: Medellin
Best concert: The Weeknd, 02 Arena 2014
Dinner: Asian post office’s noodles
Best lifehack: Smile and laugh
Sara Abdirisak

New Business Manager

+46 70 796 51 70

Expertise: A charming problem solver
Hidden gem: Bosses glassbar
Best concert: Coachella 2017
Hidden talent: Crazy discount hunter
Best life hack: Always carrying candy on the move!

Aline Bennour

Creative Brand Specialist

+46 734 62 26 11

Expertise: Multi creative
Best destination abroad: Sri Lanka
Gives me energy: Nature, adventure & animals
Favorite possesion: My Dog
On my bucketlist: Create a world tour for an artist; Choreography, set design, everything
Emelie Stockhaus

Senior Project Manager & Producer

+46 70 492 79 25

Expertise: Talking
Best concert: Blur, Glastonbury festival 2009
Gives me energy: Horses
Hidden gem: The table at Ramsvik island
Best series: Fleabag
Sofia Strid

Senior Project Manager

+46 70 519 44 05

Expertise: Mood enhancer
Gives me energy: The ocean and happy people
Dinner: Everything with truffle
Best concert: Beyoncé – The Formation World Tour 2016
Word I often use: OMG

Maria Stappe

Project Manager

+46 73 676 78 81

Expertise: Typing fast as Super Sonic on the keybord
Role Model: My mom
Favorite holiday: Easter
Dinner: A smashed cheeseburger… or a plate of seafood
Hidden talent: I can touch my nose with my tongue

Tua Solax

Project Manager

+46 76 207 50 67

Expertise: The brand in brand experience + good intuition
Gives me energy: Great ideas
Favorite holiday: Easter
Best series: GIRLS
Role model: Lena Dunham (obviously)

Maria Klockare-Holland

Project Manager

+46 70 968 96 69

Expertise: Always smiling
Best destination abroad: Costa del Sol, Spain
Gives me energy: Quality time with best friends or a lie in and some extra sleep
Best series: The Traitors UK season 2 !!!
Favorite holiday: Bali or Kenya

Armin Morsal

Project Manager

+46 70 787 92 57

Expertise: Film, tech, raves
Hidden talent: Identifying perfumes
Best movie: Fast and the Furious: Tokyo Drift
Hidden Gem: Pizzeria Maistro, Västerås
Best life hack: Be kind

Paulina Casado

Project & Production Manager

+46 70 407 70 66

Expertise: An eye for details
Best series: That 70’s show
Favorite holiday: Disney World
Gives me energy: Exploring new places and hanging out with animals
Best concert: TOO MANY GOOD ONCE
Albin Eggert

Production Coordinator

+46 76 876 05 92

Expertise: Keeping a cool head while under pressure
Best concert: Foo Fighters at Ullevi, 2015
Best movie: Pulp Fiction
Best series: Band of Brothers
Word I often use: Hallå eller
Vuk Drobnjakovic

Project Coordinator

+46 73 626 41 22

Expertise: Service
Hidden talent: Winning at ”Limbo”
Best destination in Sweden: Somewhere deep in the woods
Gives me energy: Eating food
On my bucketlist: Flying a wing suit
Therese Lindberg

Project Coordinator & Ciceron

Expertise: Making passion my force
Gives me energy: Rays of sun hitting my face
On my bucketlist: Get a Private Pilot License
Dinner: Preferably twice a day
Best lifehack: Manifest to success
Heidi Trang

Staffing & Culture Manager / Supplier Coordinator

+46 76 216 02 75

Expertise: Amateur therapist
Best concert: Veronica Maggio, Peace & Love 2012
On my bucket list: Live in a warm place by the sea in a minivan
I prefer to eat: Pizza och Vietnamese spring rolls
Role models: Mum and my grandmothers

Leila Moudi Jonsander

Office Manager & Executive Assistant

+ 46 73 330 43 41

Expertise: Attentive and committed
Hidden gem: Äleklinta, Öland
Word I often use: Mysigt!
On my bucket list: Coast to coast trip in the US
Best lifehack: Be kind, it’s truly mysigt!
Johanna Åhling

Interim Graphic & Motion Designer

+46 70 616 85 55

Expertice: Creativ problem-solver
Best destination in Sweden: The High Coast is a must if you ever travel up north
Best series: Fleabag
Best Concert: Sara Parkman Live Session @ Trädgården, 2021
Gives me energy: Disconnecting and sharing solitude with my loved ones
Juliet Vergara

Graphic & Motion Designer - parental leave

+46 76 214 26 50

Expertise: Master of Gathering & Connecting People
Best destination abroad: San José del Pacifico, Oaxaca, Mexico
Favorite holiday: The beachy ones
On my bucketlist: Live in Tokyo!
Best lifehack: Listen to your gut<3

Marcus Johansson Holm

Creative Producer & Team Lead

+46 70 612 67 19

Expertise: Storytelling and video production
Best destination abroad: Buenos Aires
Gives me energy: People & music
Best series: Euphoria
On my bucketlist: Travel Central America on motorcycle

Sinead Kane


Expertise: Creative problem solver
Hidden talent: I know almost all F1 Grand Prix from 2008 by heart
Best movie: Hunt for the Wilderpeople
Best life hack: Always have gorilla tape and a glue gun at home
Gives me energy: Chunky cute bulldogs on Instagram
Malin Sivén


Expertise: mindset-hacks!
Hidden talent: can sound like a dog
Word I often use: energy
Best destination in Sweden: Gotland!
Best life back: surround yourself with good people

Rasmus Elfström


Expertise: Social chameleon
Hidden talent: Pro gamer
Word I often use: Fabulous
Favorite holiday: Skiing in the alps
Dinner: Meat sauce with pasta and parmesan
Linn Saadon


Expertise: Handle all kind of people
Best destination abroad: Cinque Terre
Gives me energy: The ocean
Favorite holiday: Pancake day
Role Model: My mum
Joel Samuelsson


Expertise: Mingle
Best destination abroad: Rio de Janeiro (during carnival)
Hidden talent: I know the flags of all countries in the world
Gives me energy: Having a good time with amazing people
Best concert: Håkan Hellström Ullevi 2016
Chaplin Jannelli


Expertise: Make things work!
Best destination in Sweden: Falkenberg
Hidden talent: I make lovely cocktails
Gives me energy: The sun and the nature!
On my bucketlist: Skydiving
Elin Hakimi


Expertise: Trend master
Hidden gem: Långbryggan, Rättvik
Best Movie: Any Jane Austen movie
Best destination in Sweden: Rammsjöstrand
Favorite possession: My Waldersten painting

Ida Wåhlberg


Expertise: Handle ice under my blades and in a shaker
Hidden gem: Manhattan beach
Gives me energy: People
Best concert: Jon Bellion 2019
Best series: The Office
Karolina Kitti


Expertise: People
Best destination in Sweden: Brännö
Gives me energy: Nature & friends
Role model: My mom
On my bucketlist: Skydiving
Johanna Gretzer


Expertise: F&B-wizz
Dinner: Kagges
I prefer to eat: Hotdog
Word I often use: ”Gött”
Gives me energy: Happy people

Mathilda Lundkvist


Expertise: Writing songs
Best series: Fargo
Best destination abroad: Sardinia
Favourite candy: Lindt Chocolate
Best life hack: TipTapp

Angelica Sundström


Expertise: I make people happy
Hidden talent: Rubik’s cube
On my bucketlist: Paragliding
Gives me energy: People
Best lifehack: Always bring my ”discolampa” to level up the party
Ebba Malmqvist


Expertise: Random unnecessary facts
Gives me energy: People and caffeine
Hidden talent: I can do the splits
Word i often use: Prima!
Best lifehack: A big smile and positive energy solves everything
Isabelle Ljunggren


Expertise: Music quizzes
Hidden gem: Loutro, Kreta
Best holiday: Swedish Midsummer
Favorite candy: Chocolate almond with cinnamon
Best life hack: Dip the chocolate almond in tea or coffee and eat slooowly

Mimmi Strömbäck


Expertise: Draw houses
Preferred destination abroad: Italy has everything
Best holiday: Swedish Midsummer
Favourite candy: Chocolate, always chocolate!
Dinner: Grus Grus

Hampus Fritzdorf


Expertise: Work
Hidden gem: An island in the archipelago
Best destination in Sweden: Arlanda
Best holiday: Midsummer
Dinner: Temaki in all shapes

Sandra Silfver


Expertise: Better than necessary at song lyrics
Best series: DEVS on HBO
On my bucket list: Diving certificate
Dinner: Scalini, Chelsea/London
Favourite thing: Don’t go anywhere without my scrapbook!

Kevin Austin


Expertise: Remembers weird stuff
Hidden gem: In my hammock in Canggu
Best destination in Sweden: The west coast
Best holiday: The Cinnamon Bun Day
Role model: Woody (Toy Story)

Isabelle Norberg


Expertise: Get shit done
Preferred workout: Soccer
Best destination in Sweden: Winter holiday in Norrland
Hidden talent: Know pretty much all Swedish songs
New Year’s resolution: Exercise 105 times in 2021