King, together with Ciceron Group, took part in the vibrant celebration of love at this year’s Stockholm Pride, where the yearly theme was: Stronger Together!
The main focus was the multi-carriage float, decorated with Pride-inspired decorations and carrying 150 enthusiastic guests, including DJ Martin Nyholm and the captivating drag queen Miss Petersson, who kept the energy high along the entire parade route.
Kingsters, dressed in specially designed merch created for the occasion, joined the festivities with full force, dancing both on board and alongside the float. Vibe, presence, and unity!
The theme ran through our work from start to finish as Ciceron supported King throughout the entire process, creating this spectacular Pride experience that became a memorable day for both participants and spectators! We made sure our float wasn’t just a party, but a powerful statement of community — radiating energy and inclusion every step of the way.
