Gant partnered with Ciceron Group to create two tentpole moments in one week;
the GMT Summit, an internal conference, which was live streamed globally followed by their 75 year anniversary that honored the brand’s rich history, future collections, and dedicated team. The event began with a multi-summit at Banan Kompaniet and Gant’s headquarters, focused on presentations of upcoming collections and brand insights. Finishing off the days with a casual AW complete with a DJ and food truck present bringing the energy from business to casual.
The pinnacle of the celebration took place at Förbindelsehallen, where guests enjoyed the first dinner ever hosted in this raw, industrial space. The room was transformed with a vintage-inspired shop displaying pieces from Gant’s archives, inviting guests to immerse themselves in the brand’s recognisable legacy. From mingling in the vintage shop to a three-course meal, a soulful vocalist by the name Anna Rällsjö, and a jazz band that filled the evening with music, the night was a testament to Gant’s timeless appeal.
Afterward, the party continued at Fållan, where DJ Norah played, and guests enjoyed treats like popcorn and ice cream. More than just a celebration, this anniversary was a chance to unite Gant’s team, reflect on its history, and look ahead to the next chapter. Ciceron Group managed all aspects—from decor and staff to technical support—ensuring an experience as rich as the legacy it celebrated.
