Why visual content makes a difference
By: Ann-Sofie Fällman
Most people probably have a rough idea of what content is, or at least what it could be. I often tell my friends that I work with content production, and I'm quick to provide examples of what it is that we do. However, when I leave the discussion open and ask for their perception of the content, the answers are often a bit hesitant.
”-Is it like social media and influencers? We don't really work with that."
To which most often reply: ”-Yes, it can be, but it's so much more!” When I continue to bring up examples like motion graphics, informational videos, tailored graphic communication, internal tutorials, event sizzle movies, invitations, artwork, and infographics, there is often a reaction of sudden realization. Most people actually know what content is, but do we know why it is so important? In fact, there are several established theories that provide answers to this question:
Absorbed faster. Visual content is registered and processed in the brain much faster than information presented solely in text or speech.
Stored for longer. Visual information is stored significantly longer compared to text and speech.
Trigger emotions. A picture is worth a thousand words, making it easier to communicate and convey core values.
Increases credibility. Visual content increases credibility towards a brand. Research shows that people are more likely to absorb information when it's backed up with visuals.
So, the next time you're figuring out how to convey a message, look back at this post and remind yourself why visual content is the key to successful communication.
