An unconventional digital brand workshop connecting people in different time zones. Brand Experience – online!
Something different and engaging with real sharing and learning, across global markets and 8 different time zones. We grasped the opportunity to throw every preconception of a digital workshop out the window and create something completely new – the Malibu Brand World.
A virtual world to explore turning brand objectives into an immersive story. A custom designed online game integrating presentations, workshops and missions into a seamless experience.
Ahead of the game participants received individual surprise boxes adding a tactile component to the game and creating hype. All leading up to a three day adventure of co-creating, learning and socializing. The innovative workshop received overwhelming reviews and turned into a best practice case within the global organization.
