Malibu Brand World

An unconventional digital brand workshop, connecting people in different time zones

An unconventional digital brand workshop, connecting people in different time zones

Something different and engaging with real sharing and learning. Across global markets and 8 different time zones. We grasped the opportunity to throw every preconception of a digital workshop out the window and create something completely new – the Malibu brand world.

A virtual world to explore turning brand objectives into an immersive story. A custom designed online game integrating presentations, workshops and missions into a seamless experience.

Ahead of the game participants received individual surprise boxes adding a tactile component to the game and creating hype. All leading up to a three day adventure of co-creating, learning and socializing. The innovative workshop received overwhelming reviews and turned into a best practice case within the global organization.

Next work Nexer Group